Welcome To

An interactive resume for

Edmund J. Mullen

Over 25 years experience in creative, production, sales, marketing and executive positions in the multimedia, electronics and television industries.
Edmund J. Mullen
Phone: 201-305-0268 ~ Fax: 201-633-8051
Email: ejmullen@compuserve.com

Experience Summary | Contents |

Consistently increasing responsibility in a variety of management and staff positions including marketing, strategic planning, sales, product development, advertising and PR and systems design in the multimedia, electronics and broadcast industries.

Over a period of two years with LG Electronics (part of LG Group, a $64B Korea-based multi-national) I established a new vertical-market multimedia business for the U.S. consumer electronics subsidiary.

In over eight years with Sony I focused on introducing new technologies and growing new businesses in interactive technology and multimedia.

Significant responsibilities have included business management (including P&L responsibility); developing and managing industry partnerships; developing and implementing sales and marketing strategies; and communications, advertising and PR management.

I have extensive experience with multimedia, computers and computer-based systems.  I am interested in opportunities with both large firms as well as smaller companies focused on growth.  I am available immediately.  Relocation is possible.

LG Electronics U.S.A., Inc., Englewood Cliffs, NJ, 1994 - 1996 | Contents |

Director, Marketing and Sales, HiMEDIA Division

Established a new multimedia hardware and software business unit selling to corporate and education markets. Complete P&L, strategic and tactical responsibility. Directly managed all marketing communications. Reported to the President and CEO of North American Operations.

  • Successfully introduced three new leading-edge CD-based multimedia systems.
  • Successfully established the brand in the industry.
  • Published 24 branded and 2 co-venture software titles.
  • Initiated and managed strategic investments with industry partners.
  • Took leadership role on task force to establish the company's Internet Web site.
  • Responsible for strategic analysis of potential businesses and technologies after the acquisition of Zenith Electronics in June 1995.
  • Managed development of a major proposal in response to an RFP for video-on-demand technology to a consortium of regional Bell operating companies. Authored both the executive summary and the marketing section of the proposal.


    Sony Corporation, Montvale, NJ, 1986 - 1994 | Contents |

    Marketing/Channel Manager, Personal Information Products

    In this new product group, developed and implemented the Business & Professional Group marketing plan for Sony's CD-ROM-based Personal Information Products. Managed national direct sales force, channel development and coordination of technical support and application development for major clients. Also developed new product plans with U.S. and Japanese marketing and engineering groups.

    National Marketing Manager, Interactive Systems Division

    Produced consistent growth in revenue, unit sales, and profits. Developed and implemented this independent business unit's strategic and tactical plans. Managed the transition from a product-based independent business unit to a market-based matrix organization (Multimedia Systems Marketing).

  • Increased sales from $2 million to $19 million in four years.
  • Managed the introduction of 15 new models in 4 core product areas as well as the phase-out of unproductive models.
  • Dramatically increased the marketing budget and successfully developed key vertical markets.
  • Produced four major interactive multimedia programs with budgets totaling over $750,000.
  • Spoke at industry conferences on the development of multimedia technology and markets.
  • Market Development Manager, Interactive Systems Division, Mid-Atlantic Region

    Managed regional sales and marketing of this new business unit.

  • Transformed the video dealer channel into a Value Added Reseller and System Integrator network.
  • Increased sales approximately 20% in 21 months.
  • Provided technical support to customers and the Corporate and Government sales divisions.


    Professional Products, Inc., Bethesda, MD, 1979 - 1986 | Contents |

    Manager, Intelligent Systems

    Led the company's entry into interactive computer-based video systems. Evaluated and selected new products, purchased sample hardware and software, developed sales tools, and specified and sold solutions to end-user customers and systems integrators.

  • Established the company as a leading interactive systems vendor. Managed sales of $1M+.


    Special Projects Manager

    Reporting to the president, this assignment allowed involvement in all aspects of the company's business including sales, marketing, and planning.

  • Instituted a new company strategic planning effort including selection of an outside consultant.
  • Established an advertising and marketing communications program. Developed and managed all PR, advertising, trade shows, and customer training seminars. Published a periodic 340-page multi-vendor products catalog.
  • Created, wrote, edited, and managed production and distribution of a bimonthly newsletter with a circulation of 5,000.
  • Instituted the use of microcomputers for CAD, word processing, electronic mail, and marketing communications, and planned and implemented a marketing database on an IBM mid-range computer.
  • Marketing Representative

    Designed and sold audio and video production and post-production systems to government and commercial customers. Performed client requirements analyses; prepared operational system designs; wrote proposals; coordinated final system design and installation with the engineering department; and controlled overall project management.

  • Designed, sold, and managed the installation of a complete studio production and post-production complex. Project completed on time, on budget, and exceeded target profit margin.


    Professional Entertainer, 1978 - 1979 | Contents |

    Built a successful business performing as a singer and guitarist.

    WPSX-TV Channel 3, The Pennsylvania State University, University Park, PA, 1970 - 1978 | Contents |

    Held a variety of positions including audio specialist, crew chief, lighting director, camera operator, associate producer, and technical director.

  • Designed and implemented a training and evaluation program for new audio production staff.
  • Designed a new audio production facility.


    Education | Contents |

    Completed 3+ years toward a B.A. in the Communications/Broadcasting major, The Pennsylvania State University.

    Professional Education | Contents |

  • August 1990, Professional Selling Skills Seminar, Learning International.
  • January 1990, Marketing Strategy and Planning, New York University Seminar Program.
  • October 1989, Fundamentals of Marketing, New York University Seminar Program.
  • June 1989, Sales Management Workshop, Wilson Learning.
  • January 1988, Advanced Study Conference, Interactive Applications of Videodisc and CD-ROM, Institute for Graphic Communication.
  • Professional Associations & Activities | Contents |

  • Board member, International CD-i Association, 1994-1996.
  • 1994, Guest Presenter, Image World Conference and Exposition, San Jose, CA.
  • 1992, Guest Presenter, CD-ROM Conference and Exposition, Boston, MA
  • 1991, Guest Presenter, Cowen Conference on Multimedia Investments, NYC, NY.
  • 1990, Guest Presenter, Multimedia Conference and Exposition, NYC, NY.
  • 1988, Guest Presenter, COMMTEX Conference and Exposition, New Orleans, LA.
  • 1988, Guest Presenter, Advanced Study Conference, Interactive Applications of Videodisc and CD-ROM, Institute for Graphic Communication.
  • Sony representative, Organizing Committee, IMA (International Multimedia Association)
  • 1986, Founding Board Member, Washington, DC Chapter, IICS (International Interactive Communications Society)

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    Copyright 1997, Edmund J. Mullen