|LG Electronics U.S.A., Inc.||Sony Corporation|
|Professional Products, Inc.||Professional Entertainer|
|Professional Education||Professional Associations & Activities|
|DOWNLOAD Windows 3.1 Help File Version of Resume (18kb)||DOWNLOAD Word for Windows 6.0 Document Version of Resume (16kb)|
Experience Summary | Contents |
Consistently increasing responsibility in a variety of management and staff positions including marketing, strategic planning, sales, product development, advertising and PR and systems design in the multimedia, electronics and broadcast industries.
Over a period of two years with LG Electronics (part of LG Group, a $64B Korea-based multi-national) I established a new vertical-market multimedia business for the U.S. consumer electronics subsidiary.
In over eight years with Sony I focused on introducing new technologies and growing new businesses in interactive technology and multimedia.
Significant responsibilities have included business management (including P&L responsibility); developing and managing industry partnerships; developing and implementing sales and marketing strategies; and communications, advertising and PR management.
I have extensive experience with multimedia, computers and computer-based
systems. I am interested in opportunities with both large firms as
well as smaller companies focused on growth. I am available immediately.
Relocation is possible.
LG Electronics U.S.A., Inc., Englewood Cliffs, NJ, 1994 - 1996 | Contents |
Director, Marketing and Sales, HiMEDIA Division
Established a new multimedia hardware and software business unit selling to corporate and education markets. Complete P&L, strategic and tactical responsibility. Directly managed all marketing communications. Reported to the President and CEO of North American Operations.
Sony Corporation, Montvale, NJ, 1986 - 1994 | Contents |
Marketing/Channel Manager, Personal Information Products
In this new product group, developed and implemented the Business & Professional Group marketing plan for Sony's CD-ROM-based Personal Information Products. Managed national direct sales force, channel development and coordination of technical support and application development for major clients. Also developed new product plans with U.S. and Japanese marketing and engineering groups.
National Marketing Manager, Interactive Systems Division
Produced consistent growth in revenue, unit sales, and profits. Developed and implemented this independent business unit's strategic and tactical plans. Managed the transition from a product-based independent business unit to a market-based matrix organization (Multimedia Systems Marketing).
Market Development Manager, Interactive Systems Division, Mid-Atlantic Region
Managed regional sales and marketing of this new business unit.
Professional Products, Inc., Bethesda, MD, 1979 - 1986 | Contents |
Manager, Intelligent Systems
Led the company's entry into interactive computer-based video systems. Evaluated and selected new products, purchased sample hardware and software, developed sales tools, and specified and sold solutions to end-user customers and systems integrators.
Special Projects Manager
Reporting to the president, this assignment allowed involvement in all aspects of the company's business including sales, marketing, and planning.
Designed and sold audio and video production and post-production systems to government and commercial customers. Performed client requirements analyses; prepared operational system designs; wrote proposals; coordinated final system design and installation with the engineering department; and controlled overall project management.
Professional Entertainer, 1978 - 1979 | Contents |
Built a successful business performing as a singer and guitarist.
WPSX-TV Channel 3, The Pennsylvania State University, University Park, PA, 1970 - 1978 | Contents |
Held a variety of positions including audio specialist, crew chief, lighting director, camera operator, associate producer, and technical director.
Education | Contents |
Completed 3+ years toward a B.A. in the Communications/Broadcasting major, The Pennsylvania State University.
Professional Education | Contents |
Professional Associations & Activities | Contents |
REFERENCES AVAILABLE UPON REQUEST
Copyright 1997, Edmund J. Mullen